According to the book's description, Drane calls the church to let go of its cookie cutter uniformity in order to become more "relevant" to the culture at large. What do we end up with? The "emergent" form of church. Missional. Postmodern. Powerpoint. Multisensory. Urban. Hip.
Visit the supermarket lately?
There are an awful lot of different cookies there. Some brands newer than others.