T
N
T
The Native Tourist
reformed/biblical observations on Christianity and culture

Tuesday, May 09, 2006
Is Google the Perfect Postmodern Company?
From a perceptive article in the Weekly Standard:

Consequently, each unconventional soul becomes, in the words of Alexis de Tocqueville, "enclosed in their own hearts." Originality replaces a common ethical code as the source of individual morality. The result is the countercultural ethic of "doing your own thing" in which everyone is free to pursue their own conscience.

This ethic of authenticity is the key to understanding Google and, as a bonus, gives us a sneak preview of the next big thing in the global economy: authentic capitalism.

...

So, is Google good or is Google evil?

Perhaps the best answer is the Nietzschean idea of being beyond good and evil. The ethic of authenticity, known to philosophers like Charles Taylor as radical moral relativism, is the new new-thing in Silicon Valley. Google's moral self confidence, its eagerness to do its own thing, whether in Africa, China, or outer space, makes it a pioneer of authentic capitalism. Google's moral code, its sense of right and wrong, its definition of justice, is what it says it is.